Email marketing

Email marketing plays an important role in the field of Internet marketing and is an effective tool in attracting a target audience. Email newsletters help to create communication between you and your customers and increase the number of sales. More than 50% of sales occur precisely thanks to text newsletters.

The first thing you need to understand: email marketing is not spam. Newsletters can be built in different ways, filling them with content that is not related to advertising, but will simply be useful for readers. That is, no pop-up windows, offers to buy something immediately and flashy headlines to attract attention. You need to send newsletters regularly – this will help return old customers and attract new ones.

Effective email campaigns – what are they?

Email campaigns are still popular, because they can be carried out in a short time, and the audience coverage is quite large.

The following types of emails are most effective in advertising campaigns:

• Welcome email – an email to the user that he receives immediately after subscribing.
• Digest email. This type of email can contain information about new collections or a list of the most popular products this month. They are most focused on sales.
• Information sheets. This can include current discounts, promotions and everything that can attract your customers.
• Newsletters. These are regular series of emails that are aimed at sales and informing about the type of product that the company offers. They are the main tool in the field of Internet marketing.

The first condition for creating effective newsletters is a thorough analysis of the customer base, understanding the target audience of your company and determining priorities. In particular, the goal of advertising campaigns can be quick profit for the company. In this case, you should think carefully about what to offer your subscribers and how to present the product to them in an attractive way so that they want to buy it.

The opposite strategy will be to increase the customer base and brand popularity. To do this, you should first work with the customer base, leaving active readers and attracting potential buyers.

Topics for newsletters can be different: promotions and discounts, special promo codes, current new products. However, if you want to increase the base, you need to send interesting and useful content, because a large number of promotions can bore readers and convince them to unsubscribe.

What we offer

Since website promotion includes advertising newsletters, they need to be done systematically, taking into account all indicators in advance. Our team will help you create effective newsletters that encourage your customers to make purchases. We will determine what content and time are most suitable for newsletters for your customers and create an individual schedule. A newsletter template with a unique design will attract subscribers, and therefore the number of visits will increase.

Advantages of email newsletters from siteGist:

• We work to increase the customer base.
• Customers become regular. Specially designed offers for regular customers will be an incentive to choose your
  company among others.
• Website traffic increases and sales grow.
• The company becomes more recognizable. Using similar templates for newsletters will help develop your own style, which will increase trust in the company and brand.

Working with the database includes editing the existing one and creating a new one with constant replenishment of subscribers. In a certain period (every month, for example), you will receive sales infographics and analytics of the success of your email newsletters.

We work with both large projects and clients whose database consists of several thousand emails. For each client, we select an individual strategy for working with the database and a different type of mailings. We do not make the same stamped letters, but work to increase your profit.

The siteGist team offers atypical mailings that will help increase sales and develop online sales. It is possible to promote a site on the Internet using e-mails. Try it too!

If you have any additional questions, we will be happy to answer them and provide a free consultation.

Some of the amazing brands and clients we work with