Services
Marketing and advertising strategy
Landing page most effectively presents and sells core services to customers
Creating a landing page is a great solution when you need to promote a certain service or product. This showcase page can present a brand or company, collect contact details of the target audience, increase the effectiveness of advertising and marketing activities of the company, convert a page visitor into a lead and a real client of the company.
The peculiarity of a landing page is that it contains information about the company, main products or services, contact details, audio or video materials. Users make the transition from social networks, e-mail newsletters or advertising campaigns in search engines.
Types of landing pages
Advertising
Such pages contain a lot of graphic, textual, and video information about a product or service. Purchases through advertising landing pages are rare.
Lead capture landing pages
Pages are created to collect information about the target audience of a product or service. Based on the information collected about visitors, an offer is formed that is focused on a specific consumer. Lead pages usually contain brief information about the product or service offer and a short questionnaire. To motivate visitors to fill out the lead, they are asked to leave their data in exchange for favorable conditions and gifts from the company.
Viral
Viral pages do not contain open advertising of the company’s product, only the company’s logo and slogan. Such a page is an interesting interactive and is actively distributed by users through social networks, mail, chat rooms. Positive emotions that arise when viewing a “viral” page form a subconscious positive attitude towards the brand of the author’s company and their identity.
Other sites we create
or brochure page – such a page is part of a marketing and advertising strategy. A landing page that performs an active marketing function is often called a target page.
dynamic sites with a high degree of interaction with users, which may include a registration system, logging in, and the ability to make changes to the site content through CMS management.
Marketplace sites for online sales. Such sites have integrated payment systems such as Paypal, Worldpay, Stripe, LiqPay, and others. They may also include a registration system, login, etc.
The popularity of social media such as Facebook, LinkedIn, and Instagram is constantly growing in Ukraine. In 2016, 5.4 million Ukrainians were registered on Facebook.
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