digital platform for 80 national parks and reserves of Ukraine
WowNature
UXUIWordPressWebDesignInteractiveMap
About platform
WowNature is a national digital platform created to present the unique natural parks of Ukraine and help travelers plan their trips. 80 parks and reserves, an interactive map, events, tours, activities, flora and fauna – everything is collected in one place.
The goal of the project is to make nature more accessible:
- show routes, locations, recommendations for visitors;
provide parks with a modern digital ecosystem instead of outdated websites;
create a reliable resource for travelers and ecotourists.
We have created a centralized solution that unites dozens of nature reserves into a single system:
- 80 parks on one platform;
- quick search for routes, events, tours;
- access to photos, descriptions, activities, and local features;
- updated park websites — based on a single template.
Ukrainian nature — in digital format
The platform demonstrates that a modern national park is not just a location, but a full-fledged cultural and natural history.
- routes for hiking, cycling and water travel;
- detailed descriptions of the flora and fauna of each park;
- recommendations for local dishes, traditions and activities;
- photo and video materials from natural areas;
- special projects and research articles.
Challenges and innovations
Challenges:
- collect and structure content from 80 territories;
- create a universal, yet flexible website template;
- combine a large number of formats: maps, routes, articles, tours, events.
Solution:
- developed a custom WordPress template for park pages;
- created an interactive map with filters by activity types;
- introduced modules for events, routes, tours, and calendars;
- provided separate blocks for infrastructure, flora and fauna, routes, and access conditions.
Platform structure
We have created a convenient, universal and logical system that can be used by all national parks of Ukraine.
- Park pages
Photos, routes, activities, location description, tips. - Interactive map
Search for parks by activities, accessibility and geography. - Routes and activities
Walking, cycling, water routes with description, difficulty and recommendations. - Flora and fauna
Blocks with animals and plants characteristic of each park. - Infographics and information for travelers
How to get there, local features, visiting rules. - Calendar of events
Events with filters by category and region. - News and articles
Nature exploration, interviews, volunteer initiatives. - Pre-made tours
Social mission and international support
WowNature was created as part of the Support to Nature Protected Areas in Ukraine project,
which is implemented with the support of the German government through KfW and the Ministry of Environmental Protection and Natural Resources of Ukraine.
Goals of the initiative:
- development of nature conservation areas in Ukraine;
- popularization of ecotourism;
- creating digital tools for parks;
- improving conditions for tourists and raising environmental awareness.
Grant project and teamwork
A large-scale international tender procedure was conducted to implement the project.
Together with Happy Design, copywriters, photo and video teams, we prepared a comprehensive application, created a content database and structured a large amount of information. This became the starting point for the creation of WowNature – a platform that combines digital solutions, design and environmental education.
Solutions for Ukrainian natural parks
In addition to the main platform, we have created separate sites for national parks — adapted to a single template, but with unique content.
Example: the site of the Carpathian National Natural Park, which is already actively helping tourists plan routes and trips.
Technical implementation
The platform is built on WordPress with a custom set of modules:
- individual templates for parks;
- interactive map with filters;
- custom blocks for routes, events, infographics;
- adaptive structure for all devices;
- the ability to scale to other natural areas.
WowNature is more than a website
It is an ecosystem that helps:
- parks to develop, modernize infrastructure and attract tourists;
- travelers — to discover Ukraine from a new perspective;
- the country — to promote natural resources and ecotourism.
WowNature is a platform that helps people discover Ukraine every day and treat it with care. It is a combination of technology, design, environmental education and love for nature.
Ready to discuss your project?
Write to us