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GPSocks – Online Sock Store

GPSocks E-commerce

UX/UI WordPress Ecommerce
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Project Name
GPSocks
Date
2022 – present
Link
gpsocks.com

About project

GPSocks is a brand that turns buying socks into a convenient — and even enjoyable — experience. The main idea is to make the shopping process as simple as possible: by season, material, number of pairs, or functionality.

To achieve this, we developed a platform where user comfort is the top priority.

Sell Smarter

How We Helped

From Idea to Conversion-Ready Store

At siteGist, we don’t just build websites — we craft digital experiences that drive business growth. The GPSocks project is a great example of how our full-cycle web design and development services deliver real value.

GPSocks, a fast-growing Ukrainian sock brand, needed a modern, intuitive e-commerce platform that could scale with their business, showcase a wide product range, and simplify the user journey from first click to checkout.

UX & UI Design. Ecommerce. Support.

Results

see delivered project outcomes, value to client, backed by siteGist team’s strengths

Custom UX & UI Design

Built around the buyer’s behavior. We focused on smooth navigation, clear product filters, and a product card that lets users choose size and color without leaving the page.

Flexible E-commerce Platform

Powered by WordPress + WooCommerce. Scalable, secure, and easy for the client to manage – even with hundreds of SKUs.

Conversion-Driven Structure

From category design to checkout flow, every element was optimized for performance, speed, and clarity.

Responsive Development

With over 70% of the store’s users browsing on mobile, we made sure the entire experience feels just as smooth on smaller screens.

SEO-Friendly Foundation

Built to support organic traffic growth with clean code, fast loading times, and logical site architecture.

Post-launch support

Our work doesn’t stop at launch. We provide ongoing technical support, updates, performance monitoring, and feature enhancements to ensure your website stays fast, secure, and aligned with your business goals.
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Flexible E-commerce Platform

Smart Functionality for an E-commerce Brand. How We Helped GPSocks Sell More and Build Loyalty

  • Advanced Product Filtering: We implemented powerful filters across 8 attributes — from season and material to number of pairs and sock type — to help users quickly find exactly what they need.
  • CRM Integration: We integrated the store with CRM, automating order tracking, customer management, and messaging — giving the GPSocks team full visibility over operations in one dashboard.
  • Tiered Discounts: The more pairs a customer buys, the bigger the discount — encouraging larger orders with a simple, transparent system.
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  • Promo Code for Feedback: Customers automatically receive a discount code after leaving a review, creating a steady stream of user-generated content and increasing trust.
  • Gift with Purchase: At checkout, customers can choose a free bonus — turning a simple transaction into a personalized experience.
  • Branded Email Templates: We also redesigned GPSocks’ email notifications with a branded, modern look. These aren’t just transactional emails — they’re a key part of the customer journey, designed to reflect the brand’s personality and keep customers engaged.
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Branded Email Templates

Want Similar Results?

Whether you’re launching a new brand or upgrading an existing store, we’ll help you build a site that works as hard as you do — attracting users, converting visitors, and growing your business.

Ready to discuss your project?

Write to us