GPSocks is a brand that turns buying socks into a convenient — and even enjoyable — experience. The main idea is to make the shopping process as simple as possible: by season, material, number of pairs, or functionality.
To achieve this, we developed a platform where user comfort is the top priority.
Sell Smarter
How We Helped
From Idea to Conversion-Ready Store
At siteGist, we don’t just build websites — we craft digital experiences that drive business growth. The GPSocks project is a great example of how our full-cycle web design and development services deliver real value.
GPSocks, a fast-growing Ukrainian sock brand, needed a modern, intuitive e-commerce platform that could scale with their business, showcase a wide product range, and simplify the user journey from first click to checkout.
UX & UI Design. Ecommerce. Support.
Results
see delivered project outcomes, value to client, backed by siteGist team’s strengths
Custom UX & UI Design
Built around the buyer’s behavior. We focused on smooth navigation, clear product filters, and a product card that lets users choose size and color without leaving the page.
Flexible E-commerce Platform
Powered by WordPress + WooCommerce. Scalable, secure, and easy for the client to manage – even with hundreds of SKUs.
Conversion-Driven Structure
From category design to checkout flow, every element was optimized for performance, speed, and clarity.
Responsive Development
With over 70% of the store’s users browsing on mobile, we made sure the entire experience feels just as smooth on smaller screens.
SEO-Friendly Foundation
Built to support organic traffic growth with clean code, fast loading times, and logical site architecture.
Post-launch support
Our work doesn’t stop at launch. We provide ongoing technical support, updates, performance monitoring, and feature enhancements to ensure your website stays fast, secure, and aligned with your business goals.
Flexible E-commerce Platform
Smart Functionality for an E-commerce Brand. How We Helped GPSocks Sell More and Build Loyalty
Advanced Product Filtering: We implemented powerful filters across 8 attributes — from season and material to number of pairs and sock type — to help users quickly find exactly what they need.
CRM Integration: We integrated the store with CRM, automating order tracking, customer management, and messaging — giving the GPSocks team full visibility over operations in one dashboard.
Tiered Discounts: The more pairs a customer buys, the bigger the discount — encouraging larger orders with a simple, transparent system.
Promo Code for Feedback: Customers automatically receive a discount code after leaving a review, creating a steady stream of user-generated content and increasing trust.
Gift with Purchase: At checkout, customers can choose a free bonus — turning a simple transaction into a personalized experience.
Branded Email Templates: We also redesigned GPSocks’ email notifications with a branded, modern look. These aren’t just transactional emails — they’re a key part of the customer journey, designed to reflect the brand’s personality and keep customers engaged.
Branded Email Templates
Want Similar Results?
Whether you’re launching a new brand or upgrading an existing store, we’ll help you build a site that works as hard as you do — attracting users, converting visitors, and growing your business.
RUTA Association unites researchers from Central, Eastern, and Southeastern Europe, the Baltics, the Caucasus, and Asia. Working at the crossroads of academia, culture, and activism, the association advances social justice and critical thinking worldwide.
RUTA came to us with an ambitious challenge: to create not just a website, but a dynamic digital platform that would become a working tool for an international community. It needed to combine communication, administrative, and functional features in one place. We took on this challenge — and turned it into an opportunity to design a solution that empowers their mission.
we delivered
A logo and brand identity aligned with the organization’s mission
Integration of payment systems for membership fees and donations
A user dashboard with event registration and profile management
Dedicated pages for conference registration, news, and announcements
Responsive design for seamless use across all devices
Multilingual functionality and support for light/dark mode
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Branding
RUTA’s identity is about modernity without visual noise. We designed a logo, brand book, and graphic language that make the organization recognizable yet balanced, free from unnecessary elements.
A distinctive feature of the design is the complete absence of stock imagery — the visual system is built entirely on typography, color, and the rhythm of content blocks.
RUTA is a great example of how an institutional website can be alive, modern, and functional. The platform is already fostering community growth — and we’re proud to be part of this journey.
Brustury is more than selling books – it’s about storytelling, heritage, and creating an emotional connection with readers through a modern digital platform.
A platform – where commerce meets culture.
In this project
We delivered
Platform – adaptive online store built on WordPress + WooCommerce
3D Experience – interactive book cover visualizations to immerse readers before they start reading
Catalog – advanced filters by genre, theme, and series for easy discovery
Design – a unique, warm interface with subtle Hutsul aesthetics and no templated feel
Checkout – a seamless shopping journey from selection to payment in just a few clicks
Stories Live on the Pages and on the Website
Beyond the bookstore, the site features several key sections:
Publications. A blog with interviews, reviews, and articles on literature
Authors. A space to discover writers, their biographies, and their work
Homepage. Always fresh with new releases, promotions, and popular titles
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from design to shopping flow
Functional Highlights
The Brustury online bookstore isn’t just convenient — it’s designed to delight readers at every step.
Discover – smart catalog filters by genre, theme, and edition type help you instantly find the perfect book
Explore – detailed book pages with rich descriptions, author insights, and immersive 3D covers bring stories to life before you even start reading
Buy – a seamless shopping flow with quick add-to-cart, easy delivery options, and fast, secure payment makes purchasing effortless
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Technical Integration
Behind the scenes, the Brustury bookstore runs on full automation – built to make every purchase:
Fast – instant online payments through LiqPay
Simple – convenient choice of delivery services
Safe – reliable transaction protection at every step
Beyond Functionality
The bookstore is not only stable and convenient but also a digital space that conveys authenticity through its visual identity.
