RUTA

RUTA Association unites researchers from Central, Eastern, and Southeastern Europe, the Baltics, the Caucasus, and Asia. Working at the crossroads of academia, culture, and activism, the association advances social justice and critical thinking worldwide.

RUTA came to us with an ambitious challenge: to create not just a website, but a dynamic digital platform that would become a working tool for an international community. It needed to combine communication, administrative, and functional features in one place. We took on this challenge — and turned it into an opportunity to design a solution that empowers their mission.

RUTA’s identity is about modernity without visual noise. We designed a logo, brand book, and graphic language that make the organization recognizable yet balanced, free from unnecessary elements.

A distinctive feature of the design is the complete absence of stock imagery — the visual system is built entirely on typography, color, and the rhythm of content blocks.